Colleen Davidson – UI/UX Design Portfolio
UX Design for ecommerce software
Designed responsive software updates for the IBM Commerce Aurora store frameworks for B2B and B2C. The designs respond to the user's access level - for B2B buyer, B2B org admin, B2C shopper or B2C customer service rep.
Refined iterations based on user feedback
Provided UI/graphic design for responsive web design. Optimized image assets with color correction and photo manipulation. Designed custom favicons, touch icons etc. Maintained updates in global pattern libraries. Followed best practises for accessibility compliance.
Created responsive wireframes and hi-fidelity interactive prototypes for the IBM Commerce Aurora store framework. The wireframe files were shipped with the IBM Commerce software as part of the companion assets.
Ecommerce Design and SaaS Development
Provided UX/UI design and front-end development for the Canadian Firestone agricultural dealers ecommerce site, with accompanying print support material and personalized enewsletters.
Built with BigCommerce
Graphic Design for Print
Designed pension & benefit materials for many large corporate clients, including annual reports, posters, new employee welcome packages and total compensation statements with variable data.
For large scale civil/environmental engineering projects, including award winning presentations, proposals, public information centre displays, posters, large format displays, photo-realistic conceptual renderings (aerial, structural and architectural), and the design and development of project micro-sites.
Sole web producer for the Today’s Parent website – Canada’s most popular parenting site with over 10,000 visitors per day. Designed and developed site updates, web exclusive sections, contests and ad banners. Set up blogs, forums, podcasts, videos. Designed / deployed HTML email newsletters to over 200,000 users per month. Compiled monthly analytics reports for web and enewsletters.
Custom web portal design
Designed custom HR "pension & benefit" portal websites for many large corporate clients. Provided specifications for developers.
Web based applications for insurance
Provided UI/UX design for a large international insurance company
Designed web based insurance applications with "big data" and Google map API integration, integrating GIS information to the FSA level
Designed "customer lifetime value" marketing software
UX Design for Mobile Apps
Experience designing Android, IoS and hybrid mobile applications for site managers, paramedics and law enforcement
Won a writing contest and was chosen to be one of the 'Official Bloggers' for the Canadian National Exhibition
Created a popular 'Design Thinking' presentation on SlideShare with over 32,000 views
Won a contest for presenting an innovative idea for social media integration with IBM Commerce software