Colleen Davidson – UX Designer
Highly creative senior designer. Exceptional collaborative and interpersonal skills, dynamic team player with well-developed written and verbal communication abilities.
Has worked with a broad range of clients and collaborators to create and reinforce brands for:
Today's Parent, Proctor & Gamble, Four Seasons, Visa Canada, Universal Studios, Canadian Tire, Morneau Shepell, Aviva Canada, Sears Canada, Firestone, Hershey Canada, Ganz, Pfaff, Singer, GTA Municipalities.
Procter & Gamble
Three fashion themed enewsletter design comps and sample landing pages for Cheer and Dryel brands, optimized to 60 Kb each.
The center design was chosen by the client for deployment.
Print Design and Branding
For Assorted GTA Municipalities
Compelling proposal designs with high appeal to the stakeholders and target audience – for a wide variety of civil/environmental engineering projects.
Firestone Agricultural Dealers Association
Design and development of a password protected site where dealers can purchase Firestone branded merchandise and promotional material online. Enabled Google analytics tracking and produced monthly dashboard reports. Compiled invoices and helped with orders.
Deployed monthly enewsletters containing personalized information to promote the site to the users.
Sole web producer for one of Canada's most popular parenting websites – with over 10,000 pages of content, including articles from the magazine, forums, blogs, contests, video/audio. Design and development of monthly featured interactive "web exclusive" tools. Knowledge of SEO best practises and WC3 standards. Enewsletter deployment and tracking for up to 200,000 users/month.www.todaysparent.com
A Road Trip Activity Guide "web exclusive" section promoted from the magazine. The background image was from a stock illustration.
A web exclusive "How to Find" tool. Viewers were directed to this web page from a link in the magazine. This was an interactive design to simulate an online filing cabinet of useful names and numbers for new parents.
Design, animation and optimization of ad banners for Visa Canada sponsorship of the Olympic Games. These banners were displayed at the top of many high profile Canadian lifestyle websites.
Design, animation and optimization of assorted promotional ad banners.www.kidproofinternational.com
Design and development of an interactive vector map of Canada.View Online
Visa Canada in partership with Universal Studios
Design and development of a promotional website and ad banners for "Visa and the Grinch Give Back the Holidays" campaign. Users received direct mail pieces with their Visa statements, directing them to this website – to save money by making purchases online with their Visa cards at selected ecommerce retailers.
Splash pages to introduce viewers to some of the assorted areas of the website.
Design and production of an interactive promotional marketing CD-ROM for retailers. Viewers received marketing and statistics information relevant for their geographical area.
Design and optimization of promotional ad banners for new and featured areas of the website.
Flash watch demo
Developed a functioning web-based watch in Adobe FlashView Online
Project poster for a civil/environmental "Public Information Center" display
Design and branding of a road widening project in Aurora – to reduce road traffic buildup in a new area of residential development. The road was built over a marshland area.
The award submission focused on improving the quality of the marshland environment by:
- Reducing roadkill A tunnel was built for wildlife under the road
- Installing a sewer system Eliminating road runoff into the marsh
- Adding a meandering boardwalk For viewers to stop and park at a distance from the marsh area, without disturbing the wildlife
Colleen has proven her ability to create high quality user interfaces while respecting brand constraints. Furthermore, her innate design ability is absolutely amazing.