Colleen Davidson – UI/UX Design Portfolio
Design for ecommerce software
For IBM Commerce Aurora B2B, B2C store frameworks. The designs respond to each user's access level - whether they are a B2B buyer, B2B org admin, B2C shopper or B2C customer service rep.
For IBM Commerce Aurora B2B, B2C store frameworks.
Wireframes for ecommerce software
Created responsive Axure wireframes and hi-fidelity html prototypes for the IBM Commerce Aurora store framework. The wireframe files are now shipped with the IBM Commerce software as part of the companion assets.
Ecommerce Design and SaaS Development
Design and development of an ecommerce website for Firestone agricultural dealers in Canada, with accompanying print support material and personalized enewsletters.
Designed annual reports, new employee "welcome packages", "total compensation statements" with variable data, and posters for large corporations across Canada.
For large scale civil/environmental engineering projects
Sole web producer for the Today’s Parent website – Canada’s most popular parenting site with over 10,000 visitors per day. Designed and developed monthly web exclusive sections, contests and ad banners. Set up blogs, forums, podcasts, videos. Designed / deployed HTML email newsletters to over 200,000 users per month. Compiled monthly web analytics reports.
Web portal design
Designed custom HR "pension & benefit" portal websites for many large corporate clients.
Insurance and marketing software
UI/UX design for a large international insurance company
Designed insurance software with "big data" and Google map API integration
Designed "customer lifetime value" marketing software
IBM Design Hackers Contest
Entered the first annual IBM Design Hackers Contest - to redesign internal time tracking software with a 'design thinking' approach. The new responsive design, was more user friendly and integrated into the existing IBM intranet site. The design was completed in one day!
Social Media Content Creation
Won a writing contest and was chosen to be one of ten 'Official Bloggers' for the Canadian National Exhibition in 2010
Created a popular 'Design Thinking' presentation on SlideShare with over 32,000 views
Won a contest for presenting an innovative idea for social media integration with IBM Commerce software